Our Story: Bold Horses, Custom Browbands & Heart

Our mission is to craft high-quality, one-of-a-kind products that reflect the individuality of each horse and rider. We’re committed to delivering exceptional service and building lasting connections within the equestrian community, one browband, planner, or thoughtful detail at a time. Our goal is to become a trusted go-to for riders who want their tack to turn heads without saying a word.

 In 2024, what began as a creative hobby styling horses in bold, coordinated tack quickly evolved into a passion driven business. As more riders took notice of the unique designs and attention to detail, Fascination Bay began to grow beyond the barn aisle and into a brand focused on celebrating the bond between horse and rider.   Every browband tells a story, and we’re just getting started. 

 Melissa has loved horses since childhood, but it wasn’t until age 33 that she bought her first horse, with big dreams and little experience. What began as a personal journey turned into a side hustle, blending her love for horses with a passion for design. Each browband reflects that journey, inspired by the belief that every horse deserves tack as unique as they are, just like her own OTTB.